[Kalera]

Take it from me... do not price lower for friends, and unless you really like doing custom work, don't do it for friends. My friends can either buy at my normal prices, or I give them beads as gifts. I did the "friend price" thing for a while, and it was a disaster because they would go through my beads and ask what their price would be on everything, including new high-end sets I'd just posted on my website. They really thought they were doing me a favor by buying and that's why I was giving them a discount.

So, it's either full price or a gift now. Period. I will do custom work for friends, but only for free, because again, I got sucked into doing it and they always view it as them doing me a favor, not me doing them a favor.